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Decybele Radości x Beata Kozidrak

“Decybele Radości” is the Polish edition of Mattel’s global “Sound Of Excitement” campaign, realized with the queen of the music stage – Beata Kozidrak. As part of the multi-brand campaign, we created a Christmas clip in which the singer observes children’s reactions to the long-awaited gifts. As it turns out – a child’s joy of a dream toy is a real decibel record-breaker! The clip is available on YouTube and Facebook and the campaign also included campaigns with influencers and media relations activities.