Hot Wheels Legends is not just a global competition; it's a celebration of all those creating incredible vehicles – automotive visionaries who dedicate countless evenings, mornings, and hours to turn their cars into legends and have them join the permanent Hot Wheels collection!In Poland, for the third time, automotive enthusiasts demonstrated their unparalleled ability to build extraordinary machines – with over 200 participants submitting their creations!The multifaceted promotional efforts sparked significant interest within the automotive community. During Hot Wheels Legends Poland 2024, nearly 23,000 online votes were cast for favorite cars. From these, a jury composed of Bryan Benedict, Patryk Mikiciuk, Samuel and Mark (Nightride), and Adrian Kapica (Ultrace) selected the winner.

SCOPE OF WORK:

• Communication strategy

• Creative campaign concept

• Production of the official video spot

• Production of video and static materials

• Design and creation of a dedicated website in collaboration with the editorial team from Ringier Axel Springer and Auto Świat

• Mechanism, management, and supervision of the competition at all stages

• Partnership with Koral, Poland's most popular and largest ice cream producer – featuring a limited-edition Hot Wheels ice cream

• Production of the Hot Wheels Legends Zone and organization of accompanying events during the Ultrace 2024 international automotive event in Wrocław, which attracted 30,000 visitors

• Activation of the local automotive community, car photographers, and influencers