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Pictionary Air

In 2020, Mattel introduced Pictionary Air game to the world and we had a lot to do with it! We created an advertising campaign that gave a good laugh to social media users. The spots with the participation of Piotr Gąsowski turned out to be a bull’s eye, and their production was pure pleasure. Apart from the implementation of a video campaign, the activities included campaigns with influencers and media relations. After a short time since launching the promotion – Pictionary Air disappeared from store shelves and became a hard-to-get product.